Add a floor plan image to your Airbnb listing’s photos.

Check out how one brilliant superhost has solved this problem. Claire, the owner of two Airbnbs in Aberdeenshire, Scotland, has included a floor plan in both her listings. After getting a sense of what the interior looks like with the first set of pictures, the floor plan pops up in the photo reel. Immediately potential guests can understand how all of the picture puzzle pieces they’ve just seen actually fit together. They can imagine how their family or friends would use the space on their trip. And the likelihood of booking goes up.

Bonus tip: Copy one of Claire’s other strategies and annotate exterior photos to show potential guests exactly where your place is located. Notice how she helps guests understand where their suite is within the building and where the building itself sits in relation to the broader coastline. 

Each of these photos is so much more effective than the written equivalent. While folks might skim over the details about being “on the second floor” or being “halfway down the coast,” the photos invoke immediate comprehension. Potential guests can close their eyes and envision exactly what to expect. (Also, are you seeing her cover photo?! How perfect is that? It provides an immediate sense of the spectacular beach proximity while also showing off the modern interior. What a fantastic hook.)