hello there, host!

The airbnb bookings blueprint course is open!
Doors close on Sunday, March 17, 2024.
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next enrollment is fall 2024

the Airbnb Bookings Blueprint

the Airbnb Bookings Blueprint

how to reliably convert browsing guests into booking guests

Join the waitlist and be the first to know when doors open for enrollment.

here's the problem

When you launched your Airbnb

You thought: If I build it, guests will book. But... they haven't.

At least not in the numbers you had expected. After an initial round of guests, bookings trailed off. Right now, your calendar has too many unbooked nights. Your profits are underwhelming. And you’re starting to wonder whether this whole Airbnb venture was actually a good idea.

the truth is

This is a crowded market

Competition in the short term rental space today is fierce.

What worked a few years ago in a less crowded market, doesn’t cut it today. Basic listings are getting overshadowed by A+ listings that are often created by professional marketers.

marketing matters

Whether you know it or not

Your Airbnb listing is the most critical marketing asset you have.

When your Airbnb listing succeeds, your business succeeds. When it falls short, so does your revenue. But what if you’re not a marketer? Like many hosts, you’re likely making predictable mistakes that cause your potential guests to pass you by and undermine your profits.

let's make a change

You need a new Airbnb listing

Ready to stop leaving money on the table?

introducing

The Airbnb Bookings Blueprint

our signature online course

gives you our exact four part formula to

Optimize your Airbnb listing to boost your bookings and maximize your profits.

You need an Airbnb listing that consistently attracts, excites, and books your ideal guests. You can create a better Airbnb listing that reliably converts browsing guests into booking guests. And keeps that calendar full. We can’t wait to show you how.

the details

HERE'S WHAT YOU'll find inside

value $850

module 1

The Market Match

If you want different booking results, you need a different Airbnb listing. At its core, Airbnb is a match-making site, and when you don’t understand which guests you’re trying to attract, your listing unintentionally turns good matches away.

In this module, you'll learn to:
  • Avoid the most common listing mistakes that accidentally make potential guests pass you by
  • Uncover your current listing’s biggest strengths and biggest weaknesses
  • Pinpoint exactly who your ideal guests are and how to attract them
  • Discourage the wrong guests from booking your place with kindness and hospitality
  • Survey the competition and understand where your offer fits into the local market
Stained glass in Woolworth Lofts
value $850

module 2

The Photo Formula

Ultimately, the quality of your photographs becomes the proxy guests use to judge the quality of your entire place. This is the mental shortcut every guest makes. This module will teach you how to maximize the effectiveness of each and every one of your photos.

In this module, you'll learn to:
  • Create an exceptional set of photographs that captures the best of your space
  • Elevate the photos you take with your phone with a step-by-step photoshoot checklist
  • Stop the endless scroll of potential guests with a captivating cover photo
  • Hook guests with the perfect five photo preview in your listing’s above-the-fold grid
  • Order your photos into an intuitive tour packed with enticing information
  • Reiterate essential details from the written sections of your listing with intuitive visuals
value $850

module 3

The Deconstructed Listing

When potential guests browse your listing, they’re moving incredibly fast. The trick is to work with this speedy pace instead of against it. This module will help you hook your ideal guest’s attention, build their excitement about your place, and convert them into your next booking.

In this module, you'll learn to:
  • Pass the “gut check” hurdles with a listing that builds trust with potential guests
  • Write a delightful description with skimmable details that excites guests
  • Build a unique title for your place that helps your listing stand out in the crowd 
  • Provide and document the most popular amenities that Airbnb guests are actively searching for
  • Cultivate a phenomenal set of reviews that gives new guests the confidence to book
dining room in Tennessee Airbnb
value $850

module 4

The Relevancy Recipe

Last but not least, it’s time to fine tune your process to ensure your listing stays up-to-date and competitive. In the fourth module, we’ll walk you through how to access and understand your listing’s most important technology and metrics so you know how well your changes are actually working.

In this module, you'll learn to:
  • Run experiments to test which cover photos, titles, and photo sequences book the most stays
  • Enhance your SEO (search engine optimization) with effective keywords
  • Dive into your most important data with Airbnb’s professional hosting tools
  • Measure your traffic, conversion, and occupancy rates (we promise, it’s easier than it sounds!)
  • Contextualize your own performance with local and national trends
  • Attract repeat guests and direct referrals
  • Create a rinse-and-repeat system to keep your future listing up-to-date
value $850

plus your companion guide

The Complete Course Workbook

Every lesson comes with your own Take Action worksheet to help you apply what you’ve learned in your business. When you put them all together, the fillable PDF Course Workbook has over 80 pages of step-by-step guidance.

if you add it all up...

That's a total value of $4,250

but we want every host to be able to afford this course

so... what's the price ?

the entire course is Just $497

You can log in and get started learning today.

Ready to dive in? The entire course is ready and waiting for you. After you enroll, you will receive an email inviting you to create your account and log in. Inside, you’ll find all 26 lessons cued up and ready to boost your bookings.

doors open again fall 2024

Yes! I want The Airbnb Bookings Blueprint!

Join the waitlist and be the first to know when doors open for enrollment.

ready to enroll?

Yes! I want The Airbnb Bookings Blueprint!

pick the plan that's best for you. We'll see you inside the course!

most flexible

4 monthly payments of

$137

best deal

a one-time payment

$497

total value = $4,250
what you pay = $497

that's an 88% discount

After the first few bookings,
it's all profit

$60 a night
8 booked nights
$100 a night
5 booked nights
$170+ a night
3 booked nights

earn your money back fast

WONDERING IF IT'S WORTH THE PRICE?

This course pays for itself in no time.

After all the strategies in this course help you reel in just few additional bookings, the rest is all profit. Get excited. It won’t be long before you’ll start to see those new profits accumulating in your bank account.

here's our promise

let's make this a worry free purchase

Meet our Double Your Money guarantee.

We want you to feel confident anytime you invest in a Big Heart Hosting resource. That’s why The Airbnb Bookings Blueprint comes with our Double Your Money guarantee. If you follow our formula, complete your course workbook, and in 90 days, you don’t get enough results to cover the price of the course twice, we’ll send a full refund back to you.

we can show you how to

hook & book more airbnb guests

with a truly effective listing based on the best marketing strategies.

test it yourself

try out lesson 1.1 for free!

Wanna take the course for a test drive?

We thought you might! Give it a whirl. We’ve got Lesson 1.1 all cued up and waiting for you. Just click here to check out the full lesson for free. You’ll learn about the five most common mistakes hosts make with their listing. Enjoy!

Erin & Jay

hello host!

who we are

We're Erin & Jay, a couple who loves Airbnb travel.

We are the husband and wife team behind Big Heart Hosting. In 2017, we embarked on a year long travel adventure and lived full time in Airbnbs. This is our way to give a little something back to a community that has given us so much. We are guests, not hosts, so our resources combine the brilliance of countless hosts for unparalleled depth and diverse perspectives.

frequently asked questions

got more questions? We've got answers.

Still not sure this course is the right next step for you? No problem. We’ve got answers to all of your questions.

We open the doors to The Airbnb Bookings Blueprint twice a year, once in the spring and once in the fall. Be sure to join the waitlist to be the first to know when you can enroll next!

The Airbnb Bookings Blueprint consists of 4 core modules: The Market Match, The Photo Formula, The Deconstructed Listing, and The Relevancy Recipe. Each module contains 5 to 6 individual lessons. There are also two smaller modules that bookend the course, The Starter Kit and The Finish Line with 2 to 3 lessons. Each lesson has an in-depth video and corresponding Take Action Worksheet with specific next steps to help you apply what you just learned. The entire course is designed to help you take action at each step along the way. You won’t just be sitting back watching each lesson. You’ll be jumping into your listing and making changes in real time.

The Airbnb Bookings Blueprint consists of core 4 modules, with a total of 26 individual lessons. Each lesson has a video and corresponding worksheet with specific next steps to help you apply what you just learned.

We know your time is a precious resource. That’s why we’ve boiled down this formula to the most essential steps. There’s no fluff here! If you can dedicate 15 to 20 focused hours to this course, you will be able to watch all the videos, finish each worksheet, apply what you’ve learned, and start seeing big results.

Not at all. If now is the right time for you to invest in the course, but it will be a few weeks or months before you’ll have time to fully dive in, that’s just fine! We designed the entire experience to be self-paced. When you’re ready, The Airbnb Bookings Blueprint will be ready for you. You have life-time access and the content will never expire.

We designed the entire course to be self-paced. You can work through each module, lesson, and worksheet at your own speed. If you want to binge the whole course in a weekend, go for it! If you need a month to work through it little by little, that’s great too. And don’t worry. You have life-time access and the content will never expire.

There could not be a more perfect time to get your hands on The Airbnb Bookings Blueprint! The more successful your Airbnb is listing from the start, the faster you’ll gain traction with Airbnb’s algorithm and the quicker you’ll build trust with guests considering booking your place. Launch your Airbnb with the best possible listing and enjoy the best results from the start.

Absolutely! We’ve seen established hosts benefit from these strategies time and again. Why? Because the competition in the short term rental space has exploded. For many hosts, listings that were effective a few years ago just aren’t leading to the same results these days. There are plenty of established Superhosts with listings that haven’t been touched in years and desperately need a facelift in order to compete. If your listing has been neglected or underperforming, this is the perfect course to infuse new life into your marketing and supercharge your bookings!

This is a worry free purchase! We want you to feel confident anytime you invest in a Big Heart Hosting resource. That’s why The Airbnb Bookings Blueprint comes with our Double Your Money guarantee. If you follow our formula, complete your course workbook, and in 90 days, you don’t get enough results to cover the price of the course twice, we’ll send a full refund back to you. (Of course, we’re confident you will see an ROI much bigger than just doubling your original investment!)

Absolutely! We focus on the specific steps for effectively marketing your short term rental on the Airbnb platform, but all of the concepts we cover are absolutely transferable to all the platforms you’re using. We’d recommend working through the course updating your Airbnb listing, and then taking everything you’ve created during that process to update your other listings.

Nope! This course is just for you. Don’t get us wrong. We love community and are all about host collaboration, but there isn’t a community component to this resource. This course is all about you improving your listing at your own pace on your own time.

it's time for

your best bookings year yet.

JOIN OUR WAITLIST AND BE THE FIRST TO KNOW WHEN DOORS OPEN.

join the program before doors close on Sunday, March 17.

(we won't offer this course again until late fall.)
Days
Hours
Minutes
Seconds

let's check

IS THE AIRBNB BOOKINGS BLUEPRINT RIGHT FOR YOU?

You need
more Airbnb bookings

Your occupancy rate is too low and your short term rental is not bringing in the profit you expected. You’re ready to make a change to see improved results.

You need
a competitive listing

Your listing is being overshadowed by professionalized Airbnb listings in this crowded short term rental market. What used to work just isn’t working anymore.

You need
a marketing gameplan

Your lack of marketing expertise means that your listing is passed by guests who would have loved your place. You need a step-by-step plan to hook and book your guests.

doors open again fall 2024

Yes! I want The Airbnb Bookings Blueprint!

Join the waitlist and be the first to know when doors open for enrollment.

ready to enroll?

Yes! I want The Airbnb Bookings Blueprint!

pick the plan that's best for you. We'll see you inside the course!

most flexible

4 monthly payments of

$137

best deal

a one-time payment

$497

questions?

We've got answers.

Do you have a question about the course? Send us a note using the form below, and we’ll get back to you shortly with an answer.