What’s your Airbnb’s one word?

Sound Familiar?

Pesky Problem

What’s unique about your Airbnb gets lost in your listing.

Your Airbnb has so much to offer guests. But in attempts to document every last thing that might appeal to potential guests, your Airbnb listing has become muddled and generic. When guests scroll through your listing, there’s nothing specific that sticks in their mind. And without a memorable hook, they never actually return to your listing when they finally book a place.

Let's Try This

Bite-Size Solution

Book more guests with a single word hook.

For every Airbnb we’ve visited, our memory of the whole experience ultimately gets distilled down into a single word. As we scroll through our list of previous trips, we’ve got knee-jerk associations for every place: Windmill! Beale Street! Babydoll sheep! (This word-association sticks for negative trips too… Mouse. Mold. Cigarette smoke. Obviously those aren’t the words we’re striving for here!)

There’s an enormous amount of marketing power that’s unlocked when you can easily identify your Airbnb’s most memorable, unique quality. This is the thing that your guests would instinctively blurt out when asked to describe your place. It’s the thing you want to be known for. That element should be your marketing lead, your listing’s memorable hook that helps you stand out in a crowded space.

5 Minutes

Here's Your First Step

Look through your reviews and brainstorm your one word.

The question for you is: What’s your one unique word? Maybe it has to do with your Airbnb’s physical structure: henhouse, grain bin, mansion. Maybe it’s a specific amenity: hot tub, pool, free eggs. Maybe it’s your location: beachfront, farmer’s market, subway stop. Or maybe it’s just your price: weekly discount, steal!

Look through your reviews for inspiration as you brainstorm. What words get repeated over and over by happy guests? Once you’ve identified your one word, go to your listing and make sure that hook is featured top to bottom. Streamlined clarity eliminates confusion and helps potential guests confidently say: That place is for me!

get social

save or share this post

The number one question we hear from hosts is “What am I forgetting to put in my Airbnb?” This collection is the definitive answer to that question. In our signature product, we go room-by-room, step-by-step until your Airbnb is perfectly appointed and ready to impress. Bye-bye blindspots and hello happy guests!

free checklist!

Even the best hosts can forget a thing or two

Luckily all 15 of these common mistakes are super easy to fix. Grab your copy of the checklist below and dive on in!

Erin & Jay
WELCOME TO

big heart hosting

we help hosts thrive

You’re an ambitious Airbnb host with a big heart. But on some days, hosting isn’t exactly what you had imagined. Maybe it’s overwhelming. Or isolating. Or just not making the kind of money you had envisioned. At Big Heart Hosting, we’re on a mission to help hosts like you thrive, not just get by. We create step-by-step resources that bring together the best hosting strategies from around the world. We’ll give you the knowledge and community you need to create the joyful, prosperous Airbnb you deserve.

Erin & Jay

a clean refrigerator in an airbnb
Interior Design

The Airbnb Refrigerator

Your Airbnb refrigerator is a time capsule of previous guests. We’ve seen it time and time again. We open the refrigerator at our Airbnb to

Read More »

Download our most popular free hosting resource now!

THE AIRBNB BEGINNER CHECKLIST BUNDLE
Download our most popular free resource now!

free bundle!

5 Checklists Every Airbnb Hosts Needs

JUST ENTER YOUR EMAIL BELOW & WE'LL SEND THE AIRBNB BEGINNER CHECKLIST BUNDLE YOUR WAY!