Sound Familiar?
Pesky Problem
What’s unique about your Airbnb gets lost in your listing.
Your Airbnb has so much to offer guests. But in attempts to document every last thing that might appeal to potential guests, your Airbnb listing has become muddled and generic. When guests scroll through your listing, there’s nothing specific that sticks in their mind. And without a memorable hook, they never actually return to your listing when they finally book a place.
Let's Try This
Bite-Size Solution
Book more guests with a single word hook.
For every Airbnb we’ve visited, our memory of the whole experience ultimately gets distilled down into a single word. As we scroll through our list of previous trips, we’ve got knee-jerk associations for every place: Windmill! Beale Street! Babydoll sheep! (This word-association sticks for negative trips too… Mouse. Mold. Cigarette smoke. Obviously those aren’t the words we’re striving for here!)
There’s an enormous amount of marketing power that’s unlocked when you can easily identify your Airbnb’s most memorable, unique quality. This is the thing that your guests would instinctively blurt out when asked to describe your place. It’s the thing you want to be known for. That element should be your marketing lead, your listing’s memorable hook that helps you stand out in a crowded space.
5 Minutes
Here's Your First Step
Look through your reviews and brainstorm your one word.
The question for you is: What’s your one unique word? Maybe it has to do with your Airbnb’s physical structure: henhouse, grain bin, mansion. Maybe it’s a specific amenity: hot tub, pool, free eggs. Maybe it’s your location: beachfront, farmer’s market, subway stop. Or maybe it’s just your price: weekly discount, steal!
Look through your reviews for inspiration as you brainstorm. What words get repeated over and over by happy guests? Once you’ve identified your one word, go to your listing and make sure that hook is featured top to bottom. Streamlined clarity eliminates confusion and helps potential guests confidently say: That place is for me!