Is your Airbnb profile blank?

Sound Familiar?

Pesky Problem

The about section in your Airbnb profile is blank.

Or perhaps you haven’t looked at it in years. So many hosts think they’ll get back to filling out their profile, only to leave it blank for months on end. Other hosts think that it just doesn’t matter. If this is you, get excited! Today’s the day you’re going to tackle that about section. It might feel like a small detail, but guests really do read these little virtual introductions. We reference them constantly to learn about the mastermind behind each Airbnb we consider. When we flip to blank about section, we disengage. But when we find an upbeat hello, we lean in (and often book).

Let's Try This

Bite-Size Solution

Share your Airbnb origin story with your guests.

If you’re at a loss for what to write in your about section, start by sharing your Airbnb origin story. Every person in the Airbnb community, both hosts and guests, remembers their first Airbnb experience. They remember the motivation for taking that leap of faith, as they opened their doors to the world as a host, or booked their first Airbnb as a guest. In our own travels, these origin stories are often the most memorable and endearing pieces in a host’s entire listing.

5 Minutes

Here's Your First Step

Set a timer for ten minutes and answer these prompts.

If writer’s block is holding you back, we’re here to get you unstuck. Set a timer for 10 minutes and brainstorm responses to these three prompts.

  1. Why did you start hosting on Airbnb?
  2. What is your relationship with your space or location
  3. Who are you outside of being an Airbnb host?


Just keep writing for ten minutes. No judging allowed. When your time is up, sit back and shape all that brainstorming into at least one paragraph. Then add it to your listing. Remember, done is better than perfect here. You’ve got this. And of course, if you’re looking for more tips to optimize your listing, click here to start our five-day listing challenge. We’ll see you there!

get social

save or share this post

The number one question we hear from hosts is “What am I forgetting to put in my Airbnb?” This collection is the definitive answer to that question. In our signature product, we go room-by-room, step-by-step until your Airbnb is perfectly appointed and ready to impress. Bye-bye blindspots and hello happy guests!

free checklist!

Even the best hosts can forget a thing or two

Luckily all 15 of these common mistakes are super easy to fix. Grab your copy of the checklist below and dive on in!

Erin & Jay
WELCOME TO

big heart hosting

we help hosts thrive

You’re an ambitious Airbnb host with a big heart. But on some days, hosting isn’t exactly what you had imagined. Maybe it’s overwhelming. Or isolating. Or just not making the kind of money you had envisioned. At Big Heart Hosting, we’re on a mission to help hosts like you thrive, not just get by. We create step-by-step resources that bring together the best hosting strategies from around the world. We’ll give you the knowledge and community you need to create the joyful, prosperous Airbnb you deserve.

Erin & Jay

Download our most popular free hosting resource now!

THE AIRBNB BEGINNER CHECKLIST BUNDLE
Download our most popular free resource now!

free bundle!

5 Checklists Every Airbnb Hosts Needs

JUST ENTER YOUR EMAIL BELOW & WE'LL SEND THE AIRBNB BEGINNER CHECKLIST BUNDLE YOUR WAY!